Individual KBank customers are expected to number over 15 million in 2014. Thailand's fourth-largest bank by assets has 12 million retail investors a gain of 2 million year-to-date.
Executive vice-president Pakorn Partanapat said given that the new generation defined as those aged below 25 accounts for 12 million Thais, the segment has vast room for growth.
He said subsegments are a major strategy for expanding the customer base in addition to the existing four main customer segments of mass middle income affluent and high net worth.
He said KBank's 2014 business strategy for retail banking will concentrate on four core areas products, services, channels and financial advice.
KBank will open 170 more branches next year mainly upcountry raising the number nationwide to 1145 with about 2500 financial advisers known as K-Experts.
Of the 12 million retail customers 48% live upcountry and their ratio will be expanded to 60% of the total in 2014.
Under this business strategy fee-based revenue growth in retail banking is estimated at 20-23% next year from 23 billion baht this year representing 40% of KBank's revenue.
Transactional banking plastic cards and bancassurance are expected to be growth drivers for KBank's fee revenue said Mr Pakorn.
Despite the aggressive growth in the number of retail customers KBank expects only modest consumer finance loan growth of 10-13% in 2014 assuming the country's economic growth comes in at 3.7% to 4.5%.
Mr Pakorn said this is due to asset quality being the main focus amid the uncertainty clouding both local and international markets.
"We will maintain our strong practice in both loan approvals and debt collection next year amid this growing uncertainty and swelling household debt" he said.
KBank focuses largely on borrowers with minimum monthly income of 15000 baht.
Those applying for loans are required to have a debt servicing ability ratio of no more than 40% in order to prevent bad loans from rising.
KBank expects to maintain its non-performing retail loans at the current level of 1.8% of the total loan portfolio of 327 billion baht.
Shares of KBANK closed yesterday on the Stock Exchange of Thailand at 165 baht up 50 satang in trade worth 467 million baht.