While there were other small brewers and brewpubs, Sam Adams was hugely responsible for jump starting the American craft brewing revolution of the late 20th century, as the first big public face of beer that was made lovingly in relatively tiny batches yet distributed widely enough for people to actually taste and buy. In 1984 when the company began, it had few peers – now it has hundreds. And more and more of them are turning to cans.
In the case Sam Adams and others, it’s not just a move to a can, it’s an entirely new can.