With increasing environmental regulations firms are expected to fulfill socially
responsible business practices (Cetindamar, 2001; Pilkington and Dyerson, 2006).
Producing environmentally sound products (ESP) and servicing them to the final
customers demand effective coordination throughout the supply chain. In an effort to
address supply chain activities centered on environmental awareness, there has been a
research stream, green supply chain management, which conceptualizes commitment
on environment initiatives (Cheng et al., 2008; Robinson and Wilcox, 2008). Green
supply chain management is to enhance firms’ environmental performance through