Subliminal perception is a topic that has captivated the public for more than 50 years, despite the fact that there is virtually no proof that this process has any effect on consumer behavior. A survey of American consumers found that almost two-thirds believe in the existence of subliminal advertising, and more than one-half are convinced that this technique can get them to buy things they do not really want.57 ABC rejected a Kentucky Fried Chicken (KFC) commercial that invited viewers to slowly replay the ad to find a secret message, citing the network’s long-standing policy against subliminal advertising. KFC argued that the ad wasn't subliminal at all because the company told viewers about the message and how to find it. The network wasn’t convinced