There are two things your website should do well: execute a solid call to action and give people a way to connect with you further. If you squint at your web site no one will know what you want the person to do next. If this is the case then the site needs to be fixed. It is the first opportunity to do business with a potential customer. No matter how complex your business, your site should give visitors a really clear and obvious action to take.
Second, how easy have you made it for a person to contact you? That is your second chance to get the individual's business. Rethink your contact options.
The purpose of a great home base is that people who talk with you on the various social networks will feel warm and comfortable about taking the next steps with you. Most people's websites are cluttered, making it unclear what users are supposed to do next. Yours will be different once you have the top two items in hand.