Mr. Walt Disney and his brother Roy arrived in California in the summer of 1923 to sell his cartoon called Alice’s Wonderland. A distributor named M. J. Winkler contracted to distribute the Alice Comedies on October 16, 1923, and the Disney Brothers Cartoon Studio was founded. Over the years, the company produced many cartoons, from Oswald the Lucky Rabbit (1927) to Silly Symphonies (1932), Snow White and the Seven Dwarfs (1937), and Pinocchio and Fantasia (1940). The name of the company was changed to Walt Disney Studio in 1925. Mickey Mouse emerged in 1928 with the first cartoon in sound. In 1950, Disney completed its first live-action film, Treasure Island, and in 1954, the company began television with Disneyland anthology series. In 1955, Disney’s most successful series, The Mickey Mouse Club, began. Also in 1955, the new Disneyland Park in California was opened.