I think what people don't realize is that red is going to bleed anyways! After having used various red shampoos (non color depositing ones) I'd have to say this is a favorite. Note: I wash my hair in cold water. I also do a touch up once a week. This prevents a ton of fading. My hair is pretty bright, not firetruck red but slightly brighter than like dark cherry or cherry coke colors. It fades pretty fast, and I use the Manic Panic Infra Red dye mixed with some conditioner to do a touch up at least once every 10 days. I was my hair every other day, or every three days. This really gets the hair clean without making all of the dye come out! It of course does fade, but thats to be expected. Red is not going to stay in your hair like a brown or blonde obviously. I do quite like this. I will continue to use. (For as long as I have my red hair.)