Dell’s direct model approach can also be considered a weakness if viewed at a different light. Personal consumers who may need a laptop right there and then will not have time to customize their laptop and wait for what may be days to get their laptop. They can’t just simply go to an outlet store, pick a laptop and go home with it, which is something that they can do with products of other competitor firms. It’s a bit more difficult for consumers to buy from Dell because Dell does not use distribution channels like other firms. Anxious customers would specifically have a problem with Dell’s direct model approach.