Table 2 presents the penetration rates of home appliances and electronics into urban households. An
estimated 690.8 million people lived in urban households in 2011, with the average urban household
containing 2.87 members [5]. The 2011 data shows that the average urban household possessed 2.05
mobile phones, 1.35 colour TVs, 1.22 air conditioners, and nearly one washing machine (0.97 per
household) and refrigerator (0.97 per household). Possession of most appliances increased steadily
between 1990 and 2011. The products that showed the most pronounced rise in possession among
urban households were mobile phones (27 per cent annual growth rate), computers (24 per cent) and
video cameras/camcorders (22 per cent). The only appliance to show a decline since 2005 is the land
line telephone, which can be attributed to the growth in ownership of personal mobile phones.