Brunei unable to reach arrivals target in 2012
Brunei saw a large increase in the number of arrivals in 2011 and the Brunei Tourism Board wanted a growth increase of 20% in 2012. However, arrivals were not able to sustain positive growth in 2012 and in fact declined. As Royal Brunei Airlines cut flights from Auckland, Brisbane, Ho Chi Minh City, Kuching and Perth in late 2011, it greatly affected arrivals. Malaysians also chose other nearby destinations rather than Brunei in 2012. Travel agents in China which increased the prices of Brunei tour packages contributed to the decline in arrivals from China.
Too few tourists, too many hotels
There was an oversupply of hotels in Brunei prior to the review period. The drop in the number of tourists in 2012 meant lower occupancy rates again. Hotels had to offer free night stays in order to keep tourists in Brunei for a longer period. The luxurious Empire Hotel & Country Club bagged the runner-up prize for Best Golf Resort in Asia Pacific for 2012 from the Asian Golf Monthly Magazine for the third consecutive year, attracting golfers to try its 18-hole Jack Nicklaus Signature Golf Course.
Insufficient infrastructure/attractions for tourists
Despite being a safe country, Brunei is still losing out to its neighbouring countries in terms of travel and tourism. In the forecast period, Brunei will need to provide more attractions for tourists apart from its golf courses and natural parks. It is difficult for a tourist to move around Brunei using public transport as there may be issues such as unpredictable bus frequencies; hence, most prefer to take local tour packages. If the Light Rail Transport (LRT) system were to be built in the forecast period, it would encourage more tourists to explore the country on their own.
Room for more internet transactions
In the review period, internet transactions were low compared with other similarly developed countries. Facilities for bookings in car rental still have a lot of room for improvement. However, for many small car rental companies, it is difficult to invest in the online platform. Internet transactions for booking flight tickets and travel accommodation are viable with established firms, but more confidence is needed by consumers to transact online.
Aiming to increase the number of arrivals
The Brunei Tourism Board will aim to encourage a higher number of tourists to visit the country in the forecast period. The expected increase in arrivals in the forecast period will lead to the creation of more jobs for local people. The tourism board will participate in more trade shows outside Brunei to promote the country, focusing on the beauty of the golf courses in Brunei. However, Brunei faces very tough competition from its neighbouring countries such as Malaysia, Singapore and Indonesia, which are all vying to increase their tourism revenue.
Brunei unable to reach arrivals target in 2012Brunei saw a large increase in the number of arrivals in 2011 and the Brunei Tourism Board wanted a growth increase of 20% in 2012. However, arrivals were not able to sustain positive growth in 2012 and in fact declined. As Royal Brunei Airlines cut flights from Auckland, Brisbane, Ho Chi Minh City, Kuching and Perth in late 2011, it greatly affected arrivals. Malaysians also chose other nearby destinations rather than Brunei in 2012. Travel agents in China which increased the prices of Brunei tour packages contributed to the decline in arrivals from China.Too few tourists, too many hotelsThere was an oversupply of hotels in Brunei prior to the review period. The drop in the number of tourists in 2012 meant lower occupancy rates again. Hotels had to offer free night stays in order to keep tourists in Brunei for a longer period. The luxurious Empire Hotel & Country Club bagged the runner-up prize for Best Golf Resort in Asia Pacific for 2012 from the Asian Golf Monthly Magazine for the third consecutive year, attracting golfers to try its 18-hole Jack Nicklaus Signature Golf Course.Insufficient infrastructure/attractions for touristsDespite being a safe country, Brunei is still losing out to its neighbouring countries in terms of travel and tourism. In the forecast period, Brunei will need to provide more attractions for tourists apart from its golf courses and natural parks. It is difficult for a tourist to move around Brunei using public transport as there may be issues such as unpredictable bus frequencies; hence, most prefer to take local tour packages. If the Light Rail Transport (LRT) system were to be built in the forecast period, it would encourage more tourists to explore the country on their own.Room for more internet transactionsIn the review period, internet transactions were low compared with other similarly developed countries. Facilities for bookings in car rental still have a lot of room for improvement. However, for many small car rental companies, it is difficult to invest in the online platform. Internet transactions for booking flight tickets and travel accommodation are viable with established firms, but more confidence is needed by consumers to transact online.Aiming to increase the number of arrivalsThe Brunei Tourism Board will aim to encourage a higher number of tourists to visit the country in the forecast period. The expected increase in arrivals in the forecast period will lead to the creation of more jobs for local people. The tourism board will participate in more trade shows outside Brunei to promote the country, focusing on the beauty of the golf courses in Brunei. However, Brunei faces very tough competition from its neighbouring countries such as Malaysia, Singapore and Indonesia, which are all vying to increase their tourism revenue.
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