Some have used entertainer to draw attention to their effort (e.g., Willie Nelson for the Don’t Mess with Texas litter prevention campaign). The best choice would be someone highly recognized and appropriate for the effort. This strategy is not without risk, however, as there are chances they might lose popular or, even wore, get caught in a scandal or embarrassing situation. You may want to include endorsements from outside organizations, which are often then seen as one of the messengers. These can range from simply including an organization’s name or logo in your communications to displaying more formal testimonial in support of your campaign’s fact and recommendations (e.g., the America Medical Association’s verifying that a public health department’s statistics on the dangers of secondhand tobacco smoke are scientifically based).In January 2009, Oprah Winfrey gave a big on-air boost for strabucks’ campaign to encourage volunteerism, called “I’m In,’’