Inbound & Outbound Logistics
For logistics infrastructure, Haier owns a warehouse in city of Qingdao where it’s the
headquarters of Haier (Ren Xiyuan, 2007). However for those leased warehouses around China,
which cannot be invested in the Haier shelves, pallets, forklifts and warehouse transformed the face
of logistics information system, satellite positioning systems in transit, electronic maps and
standardized electronic data (iHaier, 2012).
Haier is challenged for large-scale investment in the logistics system in the country. Generally
Haier’s logistics is not consistent with its remarkable productivity