Lee et al. (2008) noted that the customer-facing
service-focused RFID applications have not received much attention. Along with
focusing on improving efficiencies in the supplier management process, service
organizations can employ RFID-enabled systems to identify and prevent service failures
(Ngai et al., 2008) and collect transaction data for service process improvements
(Amini et al., 2007), thus enhancing the service effectiveness and the overall value
proposition to the customer (Tzeng et al., 2008). Lowered operational costs,
increased product availability and cleaner product data enabled by RFID systems not
only benefit adopting organizations but also translate into benefits for the end consumer