3.3. Museum service quality dimensions
The objective of the factor analysis was to identify the main factors of the expected and
perceived museum service quality, using the principal component method with varimax
rotation. The results are presented next.
First, the results for the expectations scale are presented. The KMO value is high and
scores 0.836, indicating sufficient items for each extracted factor. The Bartlett’s Test is
significant (2=2347.012, df=275, Sig.=0.000) meaning that there are strong