3. She's hired heaps of engineering and editorial talent.
When Mayer started at Yahoo, it had about 40 mobile engineers. It now has almost 400.
Yahoo has also doubled down on editorial talent. Former New York Times tech reporter David Pogue went over
late last year, and star broadcast personality Katie Couric signed on to become "global news anchor" of Yahoo in
January.
Why all the hires? In November, a recruiter representing Yahoo tried to poach reporters from the tech blog AllThingsD
via LinkedIn. AllThingsD promptly shared the message, which reads:
The initiative is a news website, focused on technology, that is extremely social friendly and another way to drive
significant traffic back to our platform...We have identified this endeavor as a key anchor of our media strategy and
a high growth opportunity for the media organization.