The entrepreneur has ready access to customer surveys that may serve to develop a forecast. Perhaps his or has opinion. If experienced in the industry, may serve as at least a partial source of forecast data. If corroborated by customers survey and trend analysis of past performance for similar (or substitute) service or products in the market, the entrepreneur may obtain a very good estimate of potential in the market.SUMMARY
The investigation at this point reaches a moment of truth. Is there a sufficient market that is willing to buy into the new enterprise? What might be the profitability? How much will the venture be worth at some future date?