I. INTRODUCTION
When the Apple iPhone was announced in January 2007, the
response was overwhelming. Within two months of the
announcement, the search term ‘iPhone’ yielded over 60
million web page references in Google [1]. When iPhone
finally launched in June 2007, consumers lined up for days
for the chance to purchase one and over 500,000 units sold
on the first weekend. Since that time, millions of iPhones
have been sold, arguably making it one of the most
successful mobile phone products ever launched. Why has
the iPhone been so successful? The objective of this paper
is to provide evidence showing the factors that have
contributed to success and the lessons that can be learned
from the iPhone.