In this context, the EE conceptualization is the process in which a firm uses exports to exploit opportunities in foreign markets almost immediately after launch-first 6 years of life.Regardless of their size, firms tend to commercialize their products and/or service through a strategy of market diversification-they are usually present simultaneously in more than 10 countried- and have a high export degree or intensity-normally over 20%. The nature of EE is therefore tridimensional, according to speed, scope and degree.