Promotion
ANA’s frequent flyer program, ANA Mileage Club (AMC), has around 26 million members. Until now, we have positioned AMC as a scheme to increase airline user’s loyalty only. However, we plan to utilize AMC as a customer-related business foundation to expand our earnings domain.
By placing various services offered by group companies within the ANA Group’s economic realm, we will use the customer foundation developed by AMC to promote cross selling. For example, we will strive to encourage AMC members to use airport shops and online stores. At the same time, we will also consider sales for our own media,“ANA SKY WEB, Eas an online advertising media that capitalize on ANA’s brand power. Utilizing the customer foundation will enable business expansion not only in the business-toconsumer but also in the business-to-business market.
While strengthening ties between the front lines, product development divisions and marketing divisions from all group companies, we will polish the ANA brand and pursue the growth of entire group.