Media coverage of corporate social responsibility
ABSTRACT
The media in a democratic society has an important function to provide the citizens with
timely and accurate information, as well as to furnish them with poignant elaboration and
analysis of the issues involved. This is the report of the first phase of a study to examine how
well the print media performed this function in relation to the conce
responsibility following the BP Gulf of Mexico oil disaster on April 20, 2010. Although the
results show that there was really no discernible increase in addressing this concept, further
research needs to be followed to put this find
Key words: Corporate Social Responsibility; Media;