While cloud computing can take care of the technical and financial
constraints of KM, online social networking is emerging as a
powerful tool for addressing its behavioural problems. Research
suggests that working people are more likely to seek work-related
advice from fellow workers than from a knowledge-base system.
In a study conducted by Tom Allen of Massachusetts Institute of
Technology (MIT), it was found that engineers and scientists were
roughly five times more likely to turn to a person for information
than to an impersonal source such as a database or a filing cabinet
(Cross, Parker, Prusak, & Borgatti, 2001). In a study involving 40
managers, Cross et al. (2001) asked those professionals to reflect on
a recent project that was important to their careers and to indicate
where they obtained information critical to the project’s success.
The study revealed that those managers overwhelmingly received
this information from other people far more frequently than from
impersonal sources such as their personal computer archives, the
Internet or the organization’s KM database.
While cloud computing can take care of the technical and financialconstraints of KM, online social networking is emerging as apowerful tool for addressing its behavioural problems. Researchsuggests that working people are more likely to seek work-relatedadvice from fellow workers than from a knowledge-base system.In a study conducted by Tom Allen of Massachusetts Institute ofTechnology (MIT), it was found that engineers and scientists wereroughly five times more likely to turn to a person for informationthan to an impersonal source such as a database or a filing cabinet(Cross, Parker, Prusak, & Borgatti, 2001). In a study involving 40managers, Cross et al. (2001) asked those professionals to reflect ona recent project that was important to their careers and to indicatewhere they obtained information critical to the project’s success.The study revealed that those managers overwhelmingly receivedthis information from other people far more frequently than fromimpersonal sources such as their personal computer archives, theInternet or the organization’s KM database.
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