Company emphasizes in young and working age customers with an average ageranging from 17-35 years with high purchasing power parity and want innovation. Thiseasy to bring the product into the consumers know.From a target group, ABAC students who want to consume premium homemadeice cream. Because of the gap area ABAC Plaza not supply ice cream to meet existingdemand. The opportunity to visit the company capture market share in this. The marketis a market that is very important due to its ability to target the high spending. Averageincome per capita is 10000 baht per month based on the personal costs of ABACstudents. http://www.abaca.au.edu/Abaca/news-au/35abac.php. From expectations of behavior based on the target, Research on Consumer perception of the nature andquality of home-made and commercial dairy ice cream of John A. Bower, and Irene A.Baxter, which shows demand is associated with income. That indicates the relationshipbetween demands for low cost products when consumers have more income. A positionappropriate its needs and profitable.