The general view from the position-based view of IT is quite pessimistic with further empirical evidence that there is no direct correlation between IT
adoption and firm performance. In short, it states
that (1) IT does not provide competitive advantage per , that (2) IT can impact the industry
structure and the general profitability of an industry (although it is rare), that (3) IT has
mainly a coordinating role in the value chain, and that (4) IT should be aligned with the overall
strategy.