Esso (Thailand) Plc is proceeding with the second phase of its business revamp, spending up to 1 billion baht over the next three years to increase the number of petrol stations with non-fuel retail businesses.
Yodpong Sutatham, Esso's director of retail sales and fuel marketing, said the first phase of the revamp included a refurbishing of the existing 542 stations at a total cost of 1 billion baht.
In April, Esso introduced a card allowing motorists to collect mileage to be redeemed for privileges at Thai Air Asia, Tesco Lotus, telecom providers and cinema operators.
The company plans to add non-fuel retail businesses at petrol stations nationwide over the next three years as a way of retaining regular customers and attracting new ones.