Google’s marketing mix involves only minimal promotion. The company’s global popularity and market dominance means that it does not need to engage in extensive promotion campaigns. Still, Google occasionally promotes it products. For example, online advertisements for Gmail for Work are sometimes used.
The minimal promotion in Google’s marketing mix has beneficial effects on the business. The company spends little for promotion. As a result, more funds are available for other areas of the business. Google can have more funds for research and development or product development.