This research included several experiments, among which the design of two creative tourism routes in an upcoming neighbourhood in Breda during the Graphic Design Festival Breda. It also led to an article in a trend report (see De Wijs and Dings, 2010) and two think tanks. Furthermore, COLIN took creative tourism from the city to the countryside by supervising a research group of eight students who developed an inspiration magazine containing several creative tourism routes through Noord-Brabant on the basis of Brabant icons such as carnival, fairytales, burgundian life and famous Brabant people. To illustrate COLIN’s method of working the two creative tourism routes and the think tanks are further explained.