being that of concept/asset developer. An important milestone in the campaign came in July when Alex spotted an article on smartphone etiquette published by The Herald Sun and contacted journalist Elissa Doherty with details of the 'Stop Phubbing' campaign, prompting the first of a spate of global articles on 'phubbing'.
Quickly spreading around the world and attracting the attention of over 300 million people, the campaign has prompted global conversations on the subject mobile phone etiquette, by identifying a truth - many of us are frustrated by the behaviour (caused by the proliferation of smartphones), but without a term, it has gone unchecked.