Although not a new practice, “showrooming” has become a recent industry buzzword. With the increasing ability and awareness by consumers that they can price-shop dealers, many are doing just that. Cars are the second-largest purchase most people make in their lives, so it is no revelation that a consumer wants a good deal. In the past, it wasn’t as easy for a consumer to compare prices for a new car as it was for Bob to buy that camera. This has been changing with increasing speed, however. It’s not uncommon for an auto shopper to visit multiple sites – dealers’ and third parties’ – submitting inquiries for price quotes. Yet most consumers prefer to see, feel and drive a vehicle before they ultimately choose the exact vehicle. All too often, consumers will do this before they start soliciting quotes from dealers.