Even when the producers’ intentions were pure, the food itself wasn’t always. Getting food to distant markets in an edible condition was a constant challenge. People dreamed of being able to eat foods from far away or out of season. In January 1859, much of America followed eagerly as a ship laden with three hundred thousand juicy oranges raced under full sail from Puerto Rico to New England to show that it could be done. By the time it arrived, however, more than two-thirds of the cargo had rotted to a fragrant mush. Producers in more distant lands could not hope to achieve even that much. Argentinians raised massive herds of cattle on their endless and accommodating pampas, but they had no way to ship the meat. Most of their cows were therefore boiled down for their bones and tallow, and the meat was simply wasted. Seeking ways to help them, the German chemist Justus von Liebig devised a formula for a meat extract, which came to be known as Oxo, but clearly that could never make more than a marginal difference.
What was desperately needed was a way of keeping foods safe and fresh for longer periods than nature allowed. In the late eighteenth century, a Frenchman named Nicolas-François Appert produced a book called The Art of Preserving All Kinds of Animal and Vegetable Substances for Several Years, which represented a real breakthrough. Appert’s system consisted essentially of sealing food in glass jars and then heating the jars slowly. The method generally worked pretty well, but the seals were not entirely foolproof and sometimes air and contaminants got in, to the gastrointestinal distress of those who partook of the contents. Since it wasn’t possible to have total confidence in Appert’s jars, no one did.
In short, a lot of things could go wrong with food on its way to the table. So when in the early 1840s a miracle product came along that promised to transform matters, there was a great deal of excitement. The product was an unexpectedly familiar one: ice.
II
In the summer of 1844, the Wenham Lake Ice Company—named for a lake in Massachusetts—took premises in the Strand in London, and there each day placed a fresh block of ice in the window. No one in England had ever seen a block of ice that big before—certainly not in summer, not in the middle of London—or one that was so wondrously glassy and clear. You could actually read through it: a newspaper was regularly propped behind the block so that passersby could see this amazing fact for themselves. The shop window became a sensation and was regularly crowded with gawkers.
Thackeray mentioned Wenham ice by name in a novel. Queen Victoria and Prince Albert insisted on its use at Buckingham Palace and awarded the company a royal warrant. Many people supposed Wenham to be a massive body of water, on the scale of one of the Great Lakes. Charles Lyell, the English geologist, was so intrigued that he made a special trip to the lake from Boston—not a particularly easy thing to do—while on a speaking tour. He was fascinated by how slowly Wenham ice melted, and assumed it had something to do with its celebrated purity. In fact, Wenham ice melted at the same speed as any other ice. Except that it had traveled far, it wasn’t actually special in any way at all.
Lake ice was a marvelous product. It created itself at no cost to the producer, was clean, renewable, and infinite in supply. The only drawbacks were that there was no infrastructure to produce and store it, and no market to sell it to. In order to make the ice industry exist, it was necessary to work out ways to cut and lift ice on a large scale, build storehouses, secure trading rights, and engage a reliable chain of shippers and agents. Above all, the producer had to create a demand for ice in places where ice had seldom or never been seen and was most assuredly not something anyone was predisposed to pay for. The man who did all this was a Bostonian of good birth and challenging disposition named Frederic Tudor. Making ice a commercial proposition became his overweening obsession.
The notion of shipping ice from New England to distant ports was considered completely mad—“the vagary of a disordered brain,” in the words of one of his contemporaries. The first shipment of ice to Britain so puzzled customs officials as to how to classify it that all three hundred tons of it melted away before it could be moved off the docks. Shipowners were highly reluctant to accept it as cargo. They didn’t relish the humiliation of arriving in a port with a holdful of useless water, but they were also wary of the very real danger of tons of shifting ice and sloshing meltwater making their ships unstable. These were men, after all, whose nautical instincts were based entirely on the idea of keeping water outside the ship, so they were loath to take on such an eccentric risk when there wasn’t even a certain market at the end of it all.