The outline of the book is:
Define a framework of four pleasures
Use the framework to examine people characteristics i.e. how to look holistically at people
Make a Products benefit specification for your product.
Based on the holistic picture of a target group, understand what benefits/needs your product will fulfill.
Introduce formal and experiential product properties.
The formal property of Chrome is 'shiny/reflective'. The experiential property may be cool, modern, or tacky depending on who experiences it.
Derive a property specification for your product.
Evaluate the desirability of your design.