Thanaporn Thoopputsar (Thoopputsar 2012) provided other factors that
support the popularity of K-pop in the research ‘The formation of Korean popular
culture and its popularity in Thailand’. Thanaporn found that both public and
private sectors in Korea fully supported Korean cultural products (including K-pop) to
export to overseas markets. Furthermore she also mentioned that because Thai
people tend to accept foreign culture easily, it was relatively easy for Korean popular
culture to be brought to Thailand.