The complexity of ethical decisions is compounded in the international setting, which comprises different cultures, different international setting, which comprises different cultures different perspectives of right and wrong, different legal requirements, and different goals. Clearly, when US. companies conduct business in international setting, the ground rules become further complicated by the values, customs, traditions, ethics, and goals of the host countries, which each have developed their own ground rules or conducting business.
Three prominent American ethicists have developed a frame-work to view ethical implications of strategic decisions by American firms. They three that Can guide evident principles American managers in assessing the ethical implications of their de ions and the degree to which these decisions reflect these ethical principles or ground rules. They suggest asking, " ls the corporate strategy acceptable according to the following e ground rules? These questions can help uncover the ethical ground rules embedded in the tobacco consumption situation d in this case) These questions lead to an ethical analysis of the degree to which this strategy is beneficial or harmful to the parties and ultimately whether t is a "right" or "wrong strategy, or whether the consequences of this strategy are ethical or socially responsible for the parties involved. These ideas are incorporated in the decision tree in Exhibit 1.