In response to the last point, some hotels have begun packaging other types of items to sell, such as logo-emblazoned nightshirts, ‘‘intimacy kits,’’ and grooming items, in addition to snack foods and mixed-drink ingredients. Even so, the minibar is not a major moneymaker for most hotels, and it does siphon some business away from the hotel’s other food and beverage venues, especially room service. The item most likely to be purchased is not alcohol, but bottled water. However, food and beverage directors of large and/or luxury hotels say the minibar has become a necessary amenity, high prices and all, for its sheer convenience. Perhaps the most daunting challenge of hotel beverage service is its diversity, coupled with the up-and-down nature of demand. Since a hotel’s primary clientele is overnight guests, demand for beverages rises and falls according to the occupancy rate. This, too, is unpredictable: A hotel can be completely full for a convention and yet have very little bar trade, depending on the kind of convention it is hosting. On the other hand, a very low occupancy rate might net a lot of bar business. Again, it just depends on who the hotel guests are. Resort and luxury hotels often have several bars and restaurants, with a variety of entertainment, food, and drink, to keep the hotel guests spending money on the premises, as well as to attract an outside clientele. On the other hand, a small commercial hotel in a big city might need only one bar with several stations to serve its lobby customers, a cocktail lounge, coffee shop, dining room, and room service