1984
AT&T Olympic Torch Relay, Los Angeles Summer Games
Burson-Marsteller works on the 1984 AT&T Olympic Torch Relay, which consists of an 82-day, 9,100 mile route through 33 states and the District of Columbia. The firm organizes, stages and publicizes the passage of the Olympic flame from Greece across the United States to the site of the 1984 Olympic Games in Los Angeles.