The Role of a Customer Service in Tourism and Hospitality Industry
“Customer service agents are key members of any small business team.”
Although the role of a customer service is typically entry-level, this employee
is one of the most important members of a small business’ team. Interacting directly
with customers at all stages of the business relationship, this individual is often the
only representative of a firm with whom the customer will communicate. As such, the
variety of tasks the agent performs can effectively make or break the business’
relationship with the customer.
Customer Experience
A customer service is often the face of his employer. It is important for a customer
service agent to ensure that each potential and existing customer have a pleasant
experience. Acting as an extension of the firm’s brand and core values, this task is
accomplished by treating each customer in a courteous manner, greeting them and
answering every question in a pleasant and efficient manner.
Sales
In some environments, a customer service is required to make sales. In these
circumstances, she must speak with each customer and identify their needs. She
then recommends the appropriate product or service. She may also ring up the
purchase, operating a cash register, processing credit cards and issuing receipts.
Issue Resolution
The resolution of customer issues and complaints are typically the responsibility of
the customer service. In accordance with the old adage “the customer is always
right,” the customer service must treat even the most disgruntled customer with
calmness and respect. He must identify the issues as quickly as possible, offering an
appropriate resolution that satisfies the customer and is in compliance with company
regulations. When issues are determined to be of a serious nature, he must collect
all relevant information and relay it to the appropriate manager. All the while, he must
actively work to calm the customer, assuring them the problem will be efficiently
addressed.
Business Development
Even within environments where a sales team is in place, a customer service must
consciously seek out opportunities for revenue generation. While speaking with a
customer for a fulfillment related issue, for instance, a customer service should up
sell the customer, offering them products or services which may complement those
that have already been purchased. In addition, she should actively listen for clues
CUSTOMER SERVICE
Montira Intason (31st August 2015)
given during the conversation that may indicate a future business needs. This should
then be communicated to the sales team.
Customer Records
In many cases, a customer service is responsible for collecting all relevant customer
data. This may include contact information, credit card or billing information, as well
as detailed notes regarding the customer’s purchase history. This data is incredibly
important, as it is often used by other areas of the firm, such as the marketing team,
in an effort to generate future revenue through brochure mailings and other
initiatives.