These problems, combined with the growing prospect of competition, led FPL’s board to select an industry outsider, James Broadhead, to succeed McDonald when he retired in 1989. Broadhead came to FPL from GTE, where he had been in charge of the telephone business—another industry that had recently been deregulated. Having seen one industry through deregulation, Broadhead’s vision for the electric utility industry was one of full and open competition.