“It has a kind of guerrilla feeling. It’s a product that goes inside the media and says I’m going to kill you, [then] I’m going to save you. Let’s embrace. It’s redemption.”
Print is a magical medium, inside a frame. If an idea is there, it pops up. There’s no case video, no music.
Read more at http://www.cultofmac.com/232734/apples-ipad-mini-ad-campaign-wins-prestigious-grand-prix-advertising-award/#MurGqZTTd1jcFK5z.99