Packaging differentiation has also played a key role in how adaptable the Coca-Cola
product is to various market segments. Functional packaging has been used to make
the products available in different sizes and forms, including glass and plastic bottles,
aluminum cans, and fountain drink dispensers. The company considers various shapes
and sizes of the bottles and cans to ensure easy stacking and vending machine
dispensing. To promote the company’s commitment to environmental sustainability, all
packaging materials are designed to be recyclable and labeled accordingly for easy
consumer identification.