The Marketing Question
Marketing is another issue, meanwhile, and Enderle noted that Google hasn't been willing to fund such activities.
"HP is used to [cooperative advertising] dollars to fund marketing, and Chromebook doesn't come with any," he explained. "This is likely to prove the biggest impediment because a different platform typically comes with a very high initial marketing cost."
All that said, however, if any vendor can pull off this play it is HP, Enderle concluded, with its "wealth of services, experience and enterprise sales.