After primary level labeling was completed, the
frequencies of the key sentences that described the reasons each
participant felt pleasure from the products were calculated.
For example, as shown in Table 2, Sample 1, 20 key words
were extracted related to Aesthetic Form, of which seven were
identified as falling under the ‘beautiful material’ label, two
under ‘attractive color,’ and 11 under ‘delightful shape.’ In the
same sample, 16 key words were found to be related to Bios
Form, 12 to Cultural Form, eight to Novelty Form, and one to
Ideo Form. Using this identical process, the frequencies of the
key sentences of other samples were identified, and the types
and characteristics were grouped.
The frequency of the key words and their percentages