How to Make Yourself Memorable
by Eileen O. Brownell
few years ago, a friend gave me a copy of The Harvey Mackay Rolodex Network Builder. Mr. Mackay had given him several copies of the book to present at his networking seminars. I promptly wrote Harvey a note to express my appreciation for his generosity and willingness to share knowledge. A letter arrived within a few weeks from Mr. Mackay. Initially I thought it was a form letter until I noticed he alluded to specifies in my note. WOW, I thought. Here was a multimillionaire, the author of several books, CEO of a major American corporation and a keynote speaker acknowledging my simple handwritten note. Six months later, a book arrived in the mail. It was a copy of Mr. Mackay’s fourth book. He would be presenting at the National Speakers Association Convention that summer and wanted all the members to have a copy prior to his speech. Again I promptly sent a thank you card acknowledging his generous gift. Within six weeks, my original thank you came back with a personal note from Mr. Mackay. He expressed appreciation for my note, indicated a willingness to autograph his book at the 24
A
NSA convention and then complemented me on my handwriting. I was impressed. Here was a very busy man who had made time to again acknowledge my simple handwritten thank you note. No wonder he was a successful multimillionaire! Certainly he had repeatedly made himself memorable. You may have received a thank you note from an appreciative business after you have purchased a product or service. In most instances the acknowledgment is a form letter that starts with “Dear Customer” or it is a letter from your computer personalized with your name and address. Very few individuals take the five minutes it requires to acknowledge or thank someone with a personal handwritten note of recognition for their patronage. If you truly want to make your customers or potential customers feel appreciated and special, then take the time to...
How to Make Yourself Memorable
by Eileen O. Brownell
few years ago, a friend gave me a copy of The Harvey Mackay Rolodex Network Builder. Mr. Mackay had given him several copies of the book to present at his networking seminars. I promptly wrote Harvey a note to express my appreciation for his generosity and willingness to share knowledge. A letter arrived within a few weeks from Mr. Mackay. Initially I thought it was a form letter until I noticed he alluded to specifies in my note. WOW, I thought. Here was a multimillionaire, the author of several books, CEO of a major American corporation and a keynote speaker acknowledging my simple handwritten note. Six months later, a book arrived in the mail. It was a copy of Mr. Mackay’s fourth book. He would be presenting at the National Speakers Association Convention that summer and wanted all the members to have a copy prior to his speech. Again I promptly sent a thank you card acknowledging his generous gift. Within six weeks, my original thank you came back with a personal note from Mr. Mackay. He expressed appreciation for my note, indicated a willingness to autograph his book at the 24
A
NSA convention and then complemented me on my handwriting. I was impressed. Here was a very busy man who had made time to again acknowledge my simple handwritten thank you note. No wonder he was a successful multimillionaire! Certainly he had repeatedly made himself memorable. You may have received a thank you note from an appreciative business after you have purchased a product or service. In most instances the acknowledgment is a form letter that starts with “Dear Customer” or it is a letter from your computer personalized with your name and address. Very few individuals take the five minutes it requires to acknowledge or thank someone with a personal handwritten note of recognition for their patronage. If you truly want to make your customers or potential customers feel appreciated and special, then take the time to...
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