Marketing is a strategy used by business or company to either increase sales or make consumer aware of who they are and what they do.
Advertising is a method of marketing strategy used by company to attract consumer or people. Let people know what they have on offer both product and services.
Once digital media comes it has changed the way we approach marketing and advertising
1 change marketing strategy of supplier
- Start to put the money on different channel that could hit the target audience better and cheaper
- Reduce investment on old media such as newspaper and magazine
2 Rise up of new SME and online business
3 more competitive and more market share
The changes of customer behavior
Check and write review online
Do online search
Watch VDO online
Go on brand name website
Purchase online
Become a supplier themselves