Theory of Reasoned Action (Fig. 2) provides an
explanation of the psychological process of the conscious
human behavior and it attempts to clarify determinants of
behavior (Ajzen and Fishbein, 1980). Based on this
theory, the intention behind an individual’s behavior affect
the actual performance of the behavior and attitudes
towards the subjective norms, in which behavioral
intention is the measurement of the extent of people’s
inclination to exert effort, or their plan to exert effort for the
performance of behavior (Ajzen, 1991).