Developing a new and easy to follow approach Over the past seven years, Michelle Phan has become one of YouTube’s most popular beauty influencers. She offers easy and inspirational makeup tutorials while simultaneously pushing the how-to format into new realms. Her early success motivated her to commit to the platform with regular uploads, and she quickly learned effective strategies to introduce her videos to the widest audience possible. The dedication, passion and attention she provides for her vast and growing audience is what keeps them coming back and supporting each new video