I was initially attracted to the field of marketing because I find it to be a very dynamic and creativity-based field. In addition, marketing is a fast-growing discipline, encompassing a wide area of activities within the community. I was first exposed to marketing while studying for my Bachelor degree. While studying business administration, I took courses related to marketing, such as International Marketing, Advertising and Marketing Management. In addition to the lectures, we examined several case studies and devised specific solutions for particular problems; through these courses, I grew familiar with the basic theories and applications of marketing.