1. Keep it simple.
In the beginning, learn as much as you can from free resources on the Internet.
When I first started out, I spent months learning how to optimize LinkedIn. I realized it was an extremely valuable and underutilized social media site so I utilized my expertise from a year of studying the site’s power to provide value to others.
Network the old-fashioned way, face-to-face, as well as online. Create real relationships. Rather than trying to be better than your competition, be different.