Blue Ribbon Sports officially incorporates in 1967 and does business under this name until approximately 1970 when Bowerman’s desire to improve on the shoe designs of Onitsuke Tiger and Knight’s ambition to do more than simply import and resell running shoes. Inspiration must have struck Bill Bowerman over breakfast one morning because he borrowed the family waffle iron and pour rubber into to create the prototype for the now famous Nike Waffle Outsole. This invention led Bowerman and Knight to begin designing other shoes, and the company’s new name, Nike, Inc. was born when Jeff Johnson, dreams of the Greek goddess of victory, Nike. A succession of shoes, many based on the waffle outsole follows. Some of the most famous are the Waffle Racer, Air Force One, Air Max 93, Max 95, and Air Max 97.