10. “For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base” – John Mackey, Co-CEO of Whole Foods Market Every business should be first and foremost designed around the needs of their customers. Quite simply, you can’t have a business without customers. Ensure your contact centre has the ability to record and collate customer feedback, so you can paint a clear picture of what’s working, what isn’t, and what your customers really want