1. Introduction
Materialism is what now concern as a big problem for people nowadays. People are spending their money
for goods to serve their needs and to be accepted in their social community. Sometimes, those goods are necessary
for the daily life but most of the time they are absolutely wasted and cause them in debts. Although the importance
of consumer spending in relation to the economy and the role of materialistic tendencies play in the consumers’
consumption would dictate that an understanding of relationship between materialism and spending tendencies has
great relevance to economic psychology and should elicit more interests from researcher”(Richins&Rudmin,1994).
Especially, materialism is now spreading wide through college student. There are many of college students who
have high price belongings that sometimes are unaffordable for them. The reason why they’d like to have these