Participants completed a comprehensive survey
on attitudes and behaviors relevant to bicycle helmet use. Results:
The resulting Bicycle Helmet Attitudes Scale contains 57 items
and represents 10 reliable subscales that reflect the HBM. Only
12% of students were self-reported helmet users. Bicycle Helmet
Attitudes Scale scores captured 52% of the variance associated
with helmet use; each subscale differentiated wearers from nonwearers.
Men reported more media influences than did women.